![]() ![]() These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. The following are examples of types of sales managers:īusiness to business (B2B) sales managers oversee sales from one business to another. This allows them more time to facilitate sales through customized sales pitches to individual customers. Sales managers are increasingly using data on customer shopping habits to identify potential customers more effectively. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs. The relationship between these two departments is critical to helping an organization expand its client base. For example, the marketing department identifies new customers that the sales department can target. Sales managers work closely with managers from other departments in the organization. ![]() They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences. Sales managers also stay in contact with dealers and distributors. In large multiproduct organizations, they oversee regional and local sales managers and their staffs. Sales managers advise sales representatives on ways to improve their sales performance. Sales managers recruit, hire, and train new members of the sales staff, including retail sales workers and wholesale and manufacturing sales representatives. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives. Sales managers’ responsibilities vary with the size of their organizations. Plan and coordinate training programs for sales staff.Assign sales territories and set sales quotas.Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits.Determine discount rates or special pricing plans.Project sales and determine the profitability of products and services. ![]() Monitor customer preferences to determine the focus of sales efforts.Prepare budgets and approve expenditures. ![]()
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